In wrapping up the ARCS text the ideas of composition, delivery and memory are important to a rhetorician’s understanding of how to properly use rhetoric in order to convince an audience.   The comparison between spoken discourse and written composition has drastically changed since ancient times as it used to “not [be] fashionable to do one’s own writing,” but today a person is intellectually measured by their ability to write, and to write well.  However, the rhetors did believe in the importance of composing texts that were stylistically appealing, with correctness, clarity, appropriateness, and kairos in order to convey their arguments most effectively to their audience.  Today we use these same conventions, and a writer’s prowess is measures against these tools and knowledge of them. 

Similarly delivery of written discourse was imperative to master.  They focused on gestures, and all nonverbal communication to improve their delivery and to even help with memory.  The importance placed on memory was much different than it is today, we look at memorization as a rare form of proficiency and with our media center world and the accessibility to information, people generally do not take it upon themselves to memorize facts; whereas memorization was more common that writing in the past.  This change is indicative of human development and dependency, and as Vico claimed that all knowledge is based on argument and conviction so too is oral rhetoric dependent on memorization and a complete understanding of the topic.  Written arguments stop once the piece is published, shared or reviewed, often the writer is not obligated to respond to their original thoughts after the fact, but once a speech is spoken their writer is not longer afforded the luxury of distance from his argument, but rather he is bound in the moment, submissive to the kairos and must respond accordingly to possible mishaps, changes, forgetfulness, and audience disagreement.